Yacht Listing: Launching into Cyberspace
Yacht listing on Select Yachts, Central Yacht Agent and Charter Index sites is the most effective way to reach professional charter brokers worldwide. Following is a description of the requirements to upload your yacht listing on these sites and suggested strategies to best market your yacht.
Optimal yacht exposure depends on you. We need accurate and detailed information about your yacht to develop her unique brand. Then it becomes an ongoing effort to keep your yacht forefront in the minds of brokers. To this end, please periodically email your promotional specials, news, photographs, menus, itineraries, etc., to keep your yacht at the top of every charter broker list. We acknowledge that you are busy, so if you are unable to provide all the data in the suggested file formats, we will try to manipulate the data you submit. All photos must be proprietary and free of copyright.
General Color Photos Required:
Yacht Exterior: full-length yacht profile, social areas, bow/stern seating, on-deck dining areas, sundeck/flybridge, swim platform, tender(s) and water toys. Sailing yachts, please include a photo under sail.
Yacht Interior: saloon, formal dining, lounge areas, all guest staterooms and en suites. Photos of crew areas are not necessary unless they are areas used by charter guests.
Children/Pets: if you charter with a child or pet on board include your cutest photos with names.
Human Interest Photos: landscape, activity, food, local hotspots, shore excursions are excellent marketing tools that sell your charter itinerary.
Kindly label all of the photos that you submit for publication so they can be presented properly.
Photos must have landscape orientation. The aspect ratio for uploading to Central Yacht Agent is 2000 x 1333 pixels. The file size for Charter Index is 1920 x 1080, but if you can only submit 2000 x 1333 we can resize them. Photos should have a minimum 2 MB file size. Menus, crew profiles and yacht specs must be submitted as Word files.
Please submit one photo of all crew members together in uniform and one individual portrait photo to accompany each profile. Your appearance says a lot about you to prospective charter guests. Please wear professional attire. Hair should be neatly combed or tied back, no cleavage, bathing suits, flip flops, sunglasses, cocktails, visible piercings or tattoos.
Ideally a crew profile should be 2-3 short paragraphs. The first includes background, education, training and experience. The second should cover present qualifications and duties, skills or talents specific to yacht charter, the great attributes that you bring to the yacht. The third paragraph should include additional special skills, talents and hobbies (this former teacher loves kids, published underwater photographer/videographer, awesome DJ for party fun, avid birdwatcher, speaks several languages, accomplished kite surfer, champion fisherman, in spare time loves to…etc.
Please include: nationality, year born, education, marine licenses, years sailing, years chartering, languages spoken.
Additional Yacht Details to Include:
- Height clearance in saloon and master stateroom
- Handicapped accessibility/elevator
- Hypo-allergenic equipment; air filtration, mold reduction
- Protected aft deck,
- Special rooms or equipment, gym, hammam, sauna, heliport, scooter
- Detailed description of all child and adult water toys and equipment.
- Specify if you are willing/qualified to accept alternative lifestyle charters; gay, nudist, Kosher, vegetarian and other special diets.
If your yacht listing has any Green Initiatives, this is an added selling point, please include a description. If your yacht does not have any green features, consider adding environmentally friendly toiletries and cleaning products, reusable water canisters imprinted with the yacht logo, reusable shopping bags with logo, a SodaStream or equivalent, local delivery of organic produce.
Offer to incorporate volunteer shore excursions. Include a beach clean-up, bring supplies to a local orphanage, hospital or school. Visit a marine research center. If you are interested in this type of excursion contact us for suggestions based on your charter itinerary.
Direct Bookings: Clients who contact the yacht directly to book a charter must be referred back to their charter agent. Not only does your failure to do so violate the terms of MYBA and CYBA contracts, it will result in discrimination by affiliated brokers.
Yacht Websites: Most brokers will not present yachts to their clients if they find that the yacht has their own website that is not broker-friendly. Brokers resent working hard to present accurate availability and rates only to find the client selects a yacht from the information they provide and then goes direct, under the impression the rate will be better without the broker fees.
It is inadvisable to include direct contact information on your site, or links to any social networking sites such as Facebook, Twitter, Pinterest, etc. Broker-friendly means absolutely no means of contacting the yacht directly.
Select Yachts Team: Call Us Anytime!
firstname.lastname@example.org – AnnE McHorney handles the Charter Sales Department, general management, all wire transfers and actual banking. She also liaises with Owners, Captains, Crew and is our expert problem-solver.
email@example.com – Marilyn Eckel is Fleet Manager and Central Agent. She manages the charter calendar and broker inquiries. As a UK lawyer, she is also a great asset when it comes to your questions regarding any charter or maritime legal issues.
firstname.lastname@example.org – Lynn Norris is the Office Manager and bookkeeper. She can also help direct you if you are unsure who can best address your questions.
email@example.com – Stephan James is your marine resource on the ground in St. Maarten. He will help you with whatever you need to get done. Cell 1-721-586-9705
firstname.lastname@example.org – Lisa Larsen is our Content Editor. She writes promotional materials including Select Yachts news, web content, press releases, special offers and yacht brochures. Please email her your news, itineraries, recipes, photos, specials, or anything to post online and promote your yacht.
email@example.com – this address reaches Ann E, Marilyn and Lynn. We all see inquiries and comments that come in this way. The CYA, CI, and Select Yachts inquiries actually link here, and Marilyn is usually the “first responder”.